In my previous post, I explained how we ran a MOOC for our new learning program, ‘Software Engineer of the Future’, with the aim of upskilling our software engineers in new digital technologies, delivered in a new digital way. At 26%, completion rates for the MOOC were in line with industry standards. However, one part of the organisation succeeded in achieving an impressive 100% completion rate.
How did they do this?
Marion Kremer, an expert in software engineering and architecture, was in charge of the MOOC for her geographical area. She worked with her local L&D to take our global training initiative and build a local community support mechanism around it. These were the three things they put in place:
- Involve the managers of the learners
Marion ensured the managers of those taking the MOOC understood the importance of the program and therefore the importance of allocating chunks of time for them to take the various modules.
- Build a local community
Marion and L&D organised a weekly conference call where those taking the MOOC could discuss both the content and the challenges they were facing – and receive help when it was needed. They knew that, even though it was an online course, participants still needed guidance. A subject matter expert and an HR person were on the call each week to support the learners and to help build a local community.
- Provide a reward
Learners were given an incentive to complete the MOOC: those who successfully finished it were invited to a Master Class delivered by people who were known locally to be inspirational and fun. Attending the Master Class was regarded as a real reward!
The lesson learned here was that if you want a global training program to be successful, it’s important to work with local teams to ensure they will integrate the initiative in their region.
What actions have you put in place to boost the completion rates of your MOOCs?